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Mystical Chi
  1. Feng Shui & BaZi/

Test Whether You Have What It Takes for Self-Media

·2 mins
Author
Master Chi
Renowned Chinese wisdom teacher sharing timeless insights on wealth, destiny, Feng Shui, BaZi, and the art of living well.

Test whether you have what it takes for self-media. Step 1: If you’re doing graphic content, open any social platform, pick a topic that interests you, and start writing.

Step 2: The next day, look at what you wrote the day before. Revise it. Then write something new.

Step 3: Repeat.

The benchmarks:

  1. If you can’t keep it up for one month — you don’t have the talent.
  2. If you sustain one month but still can’t reach 3,000 followers after six months — you probably don’t have the talent either. But you can keep at it if you want to find out.
  3. If you’ve stuck with it for a full year and still haven’t hit 10,000 followers — again, no natural talent. Though luck is unpredictable, so whether to continue is entirely your call.
  4. If you ultimately can’t stay consistent — three days on, two days off — that’s also a sign of no talent.
  5. If you’ve stayed consistent but seen zero progress whatsoever — that’s no luck. Writing can only be a hobby at that point. Don’t count on making money from it.

Harsh, but true.

Over the past five years, I’ve observed a lot of people — including many pursuing self-media as a side hustle, people who came to my community asking for advice on sharpening their account identity and building momentum. Honestly, after one conversation, I can usually tell whether they’ll make it.

The core of self-media comes down to two things:

  1. The ability to tell stories. If you have it, you’re in good shape — people will read you regardless of how you write. If you’re not sure whether you have it, find your angle and learn by imitating those who do.

  2. Consistency. If you can’t commit to a year or more without expecting a return, just walk away now. Otherwise you genuinely won’t last.

Most people who don’t make it get stuck on the second point. Maybe they start with a surge of enthusiasm, then gradually drift into half-hearted effort, and before long, the people who started at the same time have nearly all vanished.

靡不有初，鲜克有终. Every endeavor has a beginning. Few have an end. Starting is always easy. The hard part is enduring — from first day to last.