Student Question: Hello, Master. I’d like to start an RV travel blog as a side hustle. How should I plan and execute this?
Master Chi’s Response: Start by asking yourself one question.
If someone else was already doing this — would you admire them? Would you follow them?
Let me give you something practical to chew on: the competitive edge of a travel blogger has nothing to do with the routes they take, and nothing to do with the vehicle they drive.
The core is your ability to produce content. What is the quality of what you put out? Because most of the roads you’ll travel have already been traveled by someone else. So why didn’t they blow up? Because the quality and depth of their content wasn’t there. The breadth wasn’t there. Or the angle wasn’t right.
Among those dimensions — quality, depth, breadth, angle — there is always at least one where you have a competitive edge.
So the question isn’t which route to choose. The question is: do you know yourself? What kind of content and work will you actually produce?
Treat the whole thing like you’re making a film.
In that process, find what you’re genuinely good at — what you’re drawn to — and build from there. That’s all you need to do.
There is only one principle for travel content: you are not traveling. You are filming a movie or a TV series. Operate from that mindset.
And instead of obsessing over whether you’ll go viral, focus on the more important question: Can your audience truly appreciate what you’re creating?
Travel blogger followers don’t have a strong concept of loyalty. So what you actually need is content that creates deep resonance — the kind that connects with people at the level of thought and spirit.