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Business Strategy

How to Seize the Xiaohongshu E-Commerce Opportunity

Student Question Hello Master Chi. A few months ago, I came across your content and launched my own side business on Xiaohongshu — I’ve now built up nearly 1,000 followers. I wanted to ask: Xiaohongshu e-commerce is really heating up right now. Dropshipping (no-inventory models) are performing well, and the platform is also steadily advancing its internal monetization, gradually opening up product selection and affiliate features. How should I position myself to take advantage of this opportunity?

How to Make Your Side Hustle Actually Work

Student Question: Hello Master, I’m 32 years old. For the past few months, I’ve been building a side business — contributing articles to large accounts and magazines, running a public blog, and I’m now thinking about writing a book. My ideal life is to make a decent living through writing, while still having time to pick my daughter up from school, take her traveling, take photos together, and not constantly rely on my parents for help. At my company, I’m a content director, but the internet industry is brutally competitive and overtime is constant — which is why I want to develop my side income.

How Ordinary People Can Build a Personal Brand

Student Question: Hello Master Chi. I’ve been part of the community for nearly two months now. I’m currently a female college student with some free time on my hands. I want to become a beauty blogger, but I feel my life experience and financial situation aren’t quite there yet. I want to build a personal IP to monetize through influence. But for an ordinary person — what kind of IP is actually suitable? I’m not very clear on how to operate one. I’d love your guidance.

How to Enter the Second-Hand Luxury Goods Market

Student Question Hello, Master. My background is in trade sales and middle-management operations. I’m now looking to enter the second-hand luxury goods market, but the barrier to entry is the upfront capital required. I don’t have a deep understanding of how to break into this industry or what the key path forward looks like. I’d like your guidance. Master Chi’s Response First, this isn’t as difficult as most people imagine. Within our community, there are already members who have built second-hand luxury businesses from scratch. As long as you have sufficient capital and a stable supply source, you can carve out your share of the market.

How to Maximize Profit in Business and Side Ventures

Student Question: Master Chi, hello. People take action in order to fulfill their own needs. This group encompasses the majority of people — including those engaged in production and business activities, such as running a side venture or starting their own business. For these people, the primary goal when earning money is to generate the highest possible return on the capital they invest — whether that capital is money or time. So when starting a business or a side venture, how does one achieve the highest possible profit?

The Path to Building a Side Hustle

Student Question: Hello Master, I’ve been thinking about starting a side hustle lately. I’ve found there are just too many options out there. I tried a few before and the results were mediocre. Should I go with something I enjoy — like writing, which I’m quite fond of — or should I chase future trends? I’m not sure which direction gives me the best advantage. I’d love your guidance. Master Chi’s Response:

Thoughts I've Been Holding Back

Note: Most people will find this article difficult to follow — the details run deep. First, my apologies to everyone for going several days without writing. I’ve missed you all. The reason is a bit absurd: four days ago, I woke up, sneezed, and wrenched my neck in an instant. And so, for the past several days, my entire head has been completely locked in place — held up proudly, unable to turn left or right, let alone look down. Ha.

Start Before You're Ready: Overcoming Creative Blocks in Self-Media

Student Question Master Chi, I’ve been running a self-media side hustle for about a month now. The problem I keep running into is this: I need to write articles and post regularly, but I feel like my insight isn’t sharp enough — and sometimes negative emotions creep in. Sometimes I feel like I can’t write anything at all. And when I do manage to write something, it doesn’t feel good enough. How do I solve this?

Beyond Residential: Redefining Real Estate Investment in the Post-Development Era

Student Question Hello, Master. The era of rapid residential development feels like it’s behind us now. Real estate is entering a phase of contraction — fewer projects, slower growth, falling prices. In terms of residential investment, making quick money is getting harder by the day. Looking ahead, beyond residential properties, what other areas in real estate are worth paying attention to? How do we find our footing again and reposition ourselves?

Time: Your Scarcest and Most Precious Resource

【Student Question】 Hello, Master. My state of mind has been unstable lately. I feel caught in an emotional whirlpool, unable to break free. I’ve been thinking about questions like: how do I spend the rest of my life? What is the scarcest thing I possess? I’m wondering how I can escape this whirlpool. I hope Master can offer some guidance. 【Master Chi’s Response】 In situations like this, the best thing you can do is step back and reflect — to genuinely examine your own life. This is, in fact, a good way to escape the whirlpool.